Diana Jenkins Net Worth

Sanela Diana Jenkins is an entrepreneur and philanthropist who was born and raised in Bosnia and Herzegovina. She currently resides in California. Jenkins fled her home country during the siege of Sarajevo and emigrated to London, where she studied at City University, London.

Diana Jenkins Net Worth
Diana Jenkins Net Worth

Diana Jenkins Net Worth

As of 2022, Diana Jenkins’ net worth is estimated at around $300 million. Her net worth mostly arises from the entrepreneurial side as she is a smart businesswoman. Jenkins has managed to make money as well as raise money for plenty of good causes being an activist. Her cast on the Real Housewives of Beverly Hills has recently added to her net worth as well. Her divorce too added to her as a bonus, a whopping $300 million settlemen

Diana Jenkins Net Worth 2022

Net Worth: $300 Million
Profession: Entrepreneur
Age: 49
Born: 1973
Country: United States of America
Salary: $45 Million (Annual)
Last Updated 2022

Early Life

Diana Jenkins was born Sanela Dijana Ćatić in 1973 in Sarajevo. She was the eldest of two children born into a middle-class family. Her father was an economist and her mother worked as an accountant. The family lived in a modest concrete apartment block, the kind that was very typical for the Yugoslavian communist era at the time. Tragically, Diana’s younger brother Irnis was murdered by Serb soldiers when he was just 21 years old. At the time of his murder, Diana was a student at the University of Sarajevo, studying economics. With the outbreak of war, she was forced to flee Bosnia during the Siege of Sarajevo in April 1992. The war resulted from the breakup of Yugoslavia. A bloody conflict lasted until December 1995.

Jenkins first spent over a year in Croatia as a refugee before migrating to London, England. After two years she was able to re-start her studies at the City University, London. Diana shrewdly chose to focus her studies on math, because you do not need to be proficient in English to understand numbers. She eventually earned a BSc degree (with honors) in Computer Science and Economics. Around this time, many of her fellow Yugoslavian refugees but Diana was granted permanent citizenship thanks to her stellar educational track record and the fact that she never once applied for any kind of government welfare.

Personal Life

Sanela Diana was married to Roger Jenkins, who worked at Barclays Bank. The duo however divorced after 10 years and have two children together. They reportedly first met at a gym.

Divorce Settlement

As part of the divorce Diana received an estimated settlement of $300 million. The settlement instantly jolted Diana to the ranks of the richest women in the UK. Diana eventually retreated from London to Southern California where she acquired an incredible 3-acre clifftop property in Malibu. She began focusing on philanthropy and her own entrepreneurial endeavors.


In 2012 Elton John awarded Sanela the Enduring Vision Award from his Elton John AIDS Foundation. That same year she was also named one of the “World’s Top Three Justice Innovators” by Hague Institute for Innovation of Law. In 2013 Sanela was awarded the 2013 Isa-beg Ishaković Award for Patriotism.


Jenkins began to work for Melissa Odabash and later acquired the swimwear line. She currently serves as the company’s CEO of Neuro Line, a line of beverages, which was created by her. The company is based in California. She then began D Empire Entertainment, a music record label that represented new talents, and well-recognized artists with a new perspective on artistic creativity, ideation, branding, recording, licensing, and distributing. Jenkins joined the Real Housewives of Beverly Hills in Season 12. She is now recognized as a businesswoman, philanthropist, mother, refugee, and survivor of the war that took place in Bosnia, Sarajevo.

She was not only behind creating profitable ventures but also created a not-for-profit campaign that raises awareness of Human Rights negligence. The awareness engages with celebrities as well to raise awareness on the same. She founded the Irnis Catic Foundation, in memory of her brother who was killed in the war in Bosnia. Jenkins was highly regarded for her work for her constant support and philanthropic work at the Advisory Council for Bosnia and Herzegovina Gala held in Washington D.C.

She also founded the Sanela Diana Jenkins Human Rights project which focuses on human rights injustice and was the first program established at the University of California to enrich the same. She also founded a relief organization to provide for the Haiti earthquake, Jenkins-Penn Haitian Relief Organization. Jenkins was awarded by the Elton John AIDS Foundation the Enduring Vision Award for her awareness raised on AIDS. She also released a photography book titled ‘Room 23,’ and proceeds from the book benefitted several social projects under her name. The pictures were photographed by Deborah Anderson.

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